Airship [Mostly] Soars
At NBC Local we use Airship's API to power our internal push dashboard in WordPress. This is used by digital producers to send news …
Overview
What is Airship?
Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.
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What is Airship?
Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.
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- Setup fee optional
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Airship?
Mobile app customers are 3x more valuable than non-app customers on average. Airship, the mobile app experience company, enables brands to capture that value.
Airship App Experience Platform
The Airship platform provides an end-to-end solution for capturing value across the entire customer app lifecycle — from acquisition and activation to engagement and loyalty. It starts with Airship's app store optimization (ASO) solutions promoting app discovery and downloads. Then Airship's unified cross-channel journey orchestration, intelligent content creation, and experimentation solutions allow app teams to bridge inside-the-app experiences with outside-the-app messaging to capture customer value everywhere. Marketers and product managers get work done in minutes instead of months with Airship's no-code native app experience editor — bypassing developer support and app updates.
Airship Customers
From world-leading brands to up-and-coming innovators, Airship customers like Chipotle, The Home Depot, Air France, NBCUniversal, Allstate, and Vodafone understand two important things: the huge value potential of mobile apps and what it takes to capture that value.
Airship Features
- Supported: Push Notifications
- Supported: In-App Messaging
- Supported: In-App Messaging: Scenes
- Supported: In-App Messaging: Surveys
- Supported: In-App Messaging: Stories
- Supported: Message Center
- Supported: Preference Center
- Supported: iOS Live Activities & Android Live Updates
- Supported: App Store Optimization (ASO)
- Supported: Enterprise-grade Email
- Supported: Two-way SMS
- Supported: Web Notifications
- Supported: Mobile Wallet
- Supported: Open Channel
- Supported: App Experience Editor
- Supported: Cross-Channel Journeys
- Supported: Segmentation
- Supported: Unified Channel Coordination
- Supported: Contact Management
- Supported: Personalization
- Supported: A/B and Multivariate Testing for Messaging, Journeys, App Store Optimization and Feature Flags
- Supported: Dynamic Experimentation
- Supported: Generative & Predictive AI
- Supported: Performance Analytics
- Supported: Real-Time Data Streaming
- Supported: Open & Flexible APIs
- Supported: Partner Integration Recipes
Airship Screenshots
Airship Video
Airship Mobile App Solutions
Airship Integrations
- Google Cloud Platform
- Amazon Web Services
- Microsoft Azure
- Snowflake
- Salesforce Marketing Cloud Engagement, dup
- Adobe Experience Platform
- Adobe Analytics
- Google Analytics
- Acoustic Analytics, defunct
- Branch
- AppsFlyer
- Twilio Segment
- Treasure Data
- mParticle
- Lytics
- Amplitude CDP, on Amplitude analytics
- Adjust by AppLovin
- Customer.io
- Foursquare Places
- Gimbal
- Mixpanel
- Movable Ink
- Optimove
- Phrasee
- Purchasely
- RADAR
- Shopify
- Snowplow Insights
- Zapier
- Simon Data
- Infillion
- Woosmap
Airship Competitors
Airship Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global - AMER, EMEA & APAC |
| Supported Languages | English |
Airship Downloadables
Frequently Asked Questions
Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.
The most common users of Airship are from Mid-sized Companies (51-1,000 employees).
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September 07, 2023
Airship - Bring your push strategy to the next level!
With the momox app, users can easily and quickly sell their second hand books & media and fashion to us. We use Airship to send campaign & content push messages, as well as push automations (with and without voucher - generic and personalized) and setup in-app messages. Target is to get loyal customers who sell regularly over our platform.
- Simple setup of push messages + automations
- Most important push + reporting features available
- Friendly and individual customer support
- Regular launch + optimization of features
- High customer engagement over Airship
- Voucher handling (for voucher cases which can appear several times in customer life, workaround is possible but laborious)
- Automatic push retargeting can be improved
- Automated AB-Testing reminder setup
- CRM revenue uplift of 20% (from 2021 to 2022)
Within Airship we have a considered but wide option of customer data in form of attributes, events & more which we use to build personalized and individual app and push experiences. Every customer is targeted on his or her preferred channel.
Airship's experimentation feature helped us to optimize our best performing push automations as well as to proof the incremental impact of our push campaigns.
January 22, 2016
Taking flight with Urban Airship
We use Urban Airship for push notifications on breaking news stories. It's used by a few members of our editorial staff. When news breaks and we get a story on our site, we send out the push notifications to bring readers back to our content. It helps drive traffic and engagement.
- It's very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
- The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That's important because we're working quickly.
- It gives you good and usable analytics to track engagement.
- It's 100 percent reliable. We've never had an issue with it.
- The interface can be a little confusing. In the upper right corner of your dashboard, you'll see "New Push Message" and "New Message" ... Seems odd to have two choices. Then, after you push "New Message" you can copy and paste your text, but then there are about three more buttons before you get to the point of sending it. That just might be how it's integrated with our app so other markets might be different. But, if you have the instructions, it's fairly quick.
- Again, this could be just the way it's integrated with our app, but when a user clicks on the alert on their phones, it goes to the web site and not to the specific story. So, we have to make sure the story is in a prominent place on our site (Latest News, mainstage).
- It would be nice to have small photos in our push notifications.
- It's had a positive impact on engagement.
- It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
- I have not come across any negative impacts.
- Spreed
There was a time when we went off Urban Airship and went to Spreed. We were using Spreed's app, so there was much better integration on push notifications. The push notification took readers directly into the story. When we moved from Spreed to our own native app, we went back to Urban Airship.